FOR WOMEN

As Danica Patrick has demonstrated, a driven woman with a proven track record can command attention in a male-dominated field.
“NASCAR is proud of the fact, as it should be, that demographic studies show that two of every five stock-car racing fans, or about 40 percent, are women … Driving a fast car with skill and passion is not just something men can do well. It is a terrific field-leveler, one of NASCAR’s best assets. Even after Danica’s retirement, several young women are motoring up the charts. Another full-time female, or several, will make it to Cup, soon.”
– Forbes

“I was never brought up to think that I was a girl. I mean I knew I was a girl, but I didn’t feel like I had any limitations just because I was a girl. Behind the wheel of my car racing is where I belong. It’s just what I love to do.”
– Vanessa Robinson

FOR LATIN/HISPANIC AUDIENCES

“The Latino population in the United States has reached nearly 58 million in 2016 and has been the principal driver of U.S. demographic growth, accounting for half of national population growth since 2000. The Latino population itself has evolved during this time, with changes in immigration, education and other characteristics.”
– Pew Research

“’Diversity is at the very core of our business,’ said Marcus Jadotte, NASCAR vice president of public affairs and multicultural development. ‘We believe it is essential for NASCAR going forward to further diversify the field of competitors, the drivers and crew members, the athletes at the core of our sport. It’s a leading corporate and industry initiative.’ Jadotte adds that the these efforts have been part of the sport for more than a decade, gaining even more momentum in recent years as stakeholders and brands that play a role in NASCAR have begun to further see the potential as a fan base, particularly when it comes to the Hispanic market. Two weeks ago, NASCAR held its eighth Drive for Diversity combine. The event brought together two dozen promising female and minority racers with the goal of developing talent from underrepresented demographics. Nine of those drivers were Hispanic, Jadotte says.”
– FOX News

FOR DYSLEXIA

“Dyslexia is a language-based learning disability. Dyslexia refers to a cluster of symptoms that result in people having difficulties with specific language skills, particularly reading. Students with dyslexia often experience difficulties with both oral and written other language skills, such as writing, and pronouncing words and writing. Dyslexia affects individuals throughout their lives; however, its impact can change at different stages in a person’s life.”
– International Dyslexia Association

“Having a child with Dyslexia is a challenging job and yet the best gift from God! Having a disability as dyslexia does not prohibit anyone from reaching for the stars. I know if you set your mind on something, you can accomplish anything. This Latina is living her dream and has succeeded, broken records and continues to set goals and dyslexia is not stopping her. I am a proud parent of a dyslexic daughter … Dyslexia Rocks!”
– Luz Robinson, mother of Vanessa